"I'm glad you're out there. This is going to help people immensely, and mostly you're helping their audience, because I want more and more people who are giving toasts at a wedding to get some advice before they do."
- Conan O'Brien
Brian Franklin, who runs Vows & Speeches, was the guest — he writes wedding vows, toasts, and ceremony scripts for a living. He joined Conan in the "Needs a Fan" episode "The Wedding Ringer" to get into what makes a wedding speech land, and what makes one go off the rails. (The New York Times once dubbed him "The Humorist.")
It's Brian's writing and coaching service for the spoken parts of a wedding — the vows, the toasts, and the ceremony itself. Everything starts with a real conversation instead of a questionnaire, and none of it is written by AI. He drafts in your voice, revises until it's right, then helps you rehearse so you're comfortable actually delivering it.
Vows start at $900, or $1,400 for both partners. A wedding-party speech is $1,200, a ceremony script $1,950, and the full wedding package — vows, ceremony, and all four speeches — is $6,750. Every option includes unlimited revisions and rehearsal sessions.
"The Wedding Ringer," part of the Conan O'Brien Needs a Fan series. Brian and Conan trade wedding-speech do's and don'ts, including the father-of-the-bride toast that reportedly ran 50 minutes — which Conan ruled "a war crime."
No. The only place AI touches the process is transcribing the interview, so he's working from your exact words. The writing is entirely human — which is rather the whole point of hiring a person instead of a generator.